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CREATED:20230315T165408Z
UID:2634
DTEND:20230328T140000Z
DTSTART:20230328T130000Z
DTSTAMP:20260511T222114Z
LOCATION:Zoom
DESCRIPTION:The Competence Centre for International Economics Research (FIW) kindly inv
 ites to participate in the Seminar in International Economics on the topic 
 Gravity and trade in video on demand services Annette Broocks Joint Researc
 h Centre (JRC) Tuesday\, 28th of March 2023\, 3:00 pm (CEST) Venue: Online 
 via Zoom Abstract: Over the last decade\, watching videos online has become
  one of the primary uses of the internet\, with streaming services accounti
 ng for more than 60% of global internet traffic. In this paper we use a nov
 el data set on Netflix\, the largest streaming platform worldwide\, to esti
 mate the patterns of catalogue availability (extensive margin) and number o
 f clicks per title (intensive margin) across twenty countries. This data se
 t also gives us a unique opportunity to estimate the importance of quality 
 in viewing patterns. Our results show evidence of the gravity framework exp
 laining both margins of Netflix watching. In addition\, we find that there 
 is a strong preference for domestic content\, better-rated titles\, and Net
 flix Original productions. These findings suggest that as Netflix produces 
 more content\, this will interact with its streaming dominance to provide a
  significant advantage in reaching viewers and promoting specific content. 
 The seminar series is organised by the Vienna Institute for International E
 conomic Studies (wiiw) in co-operation with FIW. The seminar provides a for
 um for presentation and discussion of recent academic research in the field
  of international economics.  
SUMMARY:Seminar in International Economics: Gravity and trade in video on demand se
 rvices
ORGANIZER:FIW
URL;VALUE=URI:https://www.fiw.ac.at/en/event/2634/
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